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The economic drivers of media clusters

The economic drivers of media clusters

Authors :
Maté Fodor
Marlen Komorowski
Communication Sciences
Studies in Media, Innovation and Technology
Publication Year :
2020
Publisher :
Intellect Publishers, 2020.

Abstract

There is no consensus in the literature about how successful media clusters can be developed. Using insights from workshops and survey data, this study develops and tests a new model that explains why media activities agglomerate at certain places. The model consists of four economic drivers: urbanization, localization, agglomeration and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in the conditions for success.

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.doi.dedup.....20bba67b7dff62844cc48283f3467966