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The economic drivers of media clusters
The economic drivers of media clusters
- Publication Year :
- 2020
- Publisher :
- Intellect Publishers, 2020.
-
Abstract
- There is no consensus in the literature about how successful media clusters can be developed. Using insights from workshops and survey data, this study develops and tests a new model that explains why media activities agglomerate at certain places. The model consists of four economic drivers: urbanization, localization, agglomeration and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in the conditions for success.
- Subjects :
- Cultural Studies
Communication
05 social sciences
0211 other engineering and technologies
0507 social and economic geography
021107 urban & regional planning
02 engineering and technology
Agglomeration economies
Media cluster
Urbanization economies
Perception economies
Economic geography
Business
Localization economies
050703 geography
Subjects
Details
- Language :
- English
- Database :
- OpenAIRE
- Accession number :
- edsair.doi.dedup.....20bba67b7dff62844cc48283f3467966