FROM GREEN IT TO SUSTAINABLE VALUE: THE PATH-DEPENDENT CONSTRUCTION OF SUSTAINABLE INNOVATION

The article discusses the use of the sustainable value perspective in the development of a framework that extends the green information technology/information science (IT/IS) discourse beyond ecological considerations to include social, environmental and economic value as worth and value as norms. An analysis of the path-dependent nature and the sociomateriality of sustainable value creation in the automotive industry is presented. It is also suggested that sustainable value creation necessitates a concerted effort among all stakeholders to reshape existing norms and values, to create new standards, and to reshape work systems for diffusing sustainable technologies.