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Influence of a Multidimensional Measure of Attitudes on Motives to Use Social Networking Sites
- Source :
- Cyberpsychology, Behavior, and Social Networking. 18:165-172
- Publication Year :
- 2015
- Publisher :
- Mary Ann Liebert Inc, 2015.
-
Abstract
- Positive attitudes toward a new communication technology tend to be a significant motivator in subsequent adoption and use. The recent spurt in the adoption of social media tools such as social networking sites (SNSs) demands the examination of attitudinal variables on motives to use these Web sites. This study explicated a multidimensional measure of attitudes toward SNSs and tested a theoretical model to examine the effect of attitudes on motives to use SNSs and SNS activity. Participants (N=674) completed a cross-sectional survey consisting of measures of attitudes toward SNSs, motives of SNS use, and level of activity. Results showed support for a revised model in which attitudinal variables-ease of use, self-disclosure, and social connection-strongly predicted motives of SNS use such as passing time, information/entertainment, social conformity, and, most importantly, socialization. The motive of using SNSs as a social tool superseded the direct effect of other motives on SNS activity, suggesting that users' primary activity on SNSs was for socialization and for relational development and maintenance.
- Subjects :
- Adult
Male
Self Disclosure
Adolescent
Social Psychology
media_common.quotation_subject
Poison control
Conformity
Social Networking
Young Adult
Interpersonal relationship
Surveys and Questionnaires
Humans
Interpersonal Relations
Social media
Students
Applied Psychology
media_common
Motivation
Communication
Socialization
Human factors and ergonomics
General Medicine
Computer Science Applications
Human-Computer Interaction
Cross-Sectional Studies
Attitude
Information and Communications Technology
Self-disclosure
Female
Psychology
Social Media
Social psychology
Subjects
Details
- ISSN :
- 21522723 and 21522715
- Volume :
- 18
- Database :
- OpenAIRE
- Journal :
- Cyberpsychology, Behavior, and Social Networking
- Accession number :
- edsair.doi.dedup.....1c67441031583b0c0db25fb95fb20e1c