Global Production Network as a Tool for the Music Sector Analysis

Cultural and creative sectors, of which the music sector, can be analysed from the perspective of the Global Production Network concept. One of its advantages is the possibility to identify the type of relationships that exist between the different actors in the network. The genre chosen for the analysis was jazz music, a non-mainstream genre, and the subject of the study using the case study method was the Marcin Wasilewski Trio, a jazz group from Poland. The case study analysis through the GPN lens helped us unpack the relations amongst the actors as well as highlight the power dynamics of the industry. It showed that niche music genres operate on a slightly different basis in the market. It is mainly trust and merit that are vital to build capital and succeed within the industry. Here we are dealing with a merit-based governance model, where reputation, trust-based relationships, professionalism, and concern for the art or artistry, for the highest quality of the implemented project, play a leading role.