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Using YouTube to Disseminate Effective Vaccination Pain Treatment for Babies
- Source :
- PLoS ONE, PLoS ONE, Vol 11, Iss 10, p e0164123 (2016)
- Publication Year :
- 2016
- Publisher :
- Public Library of Science (PLoS), 2016.
-
Abstract
- Background Infant vaccinations are necessary for public health, but are painful, causing distress to the infant and caregivers. Breastfeeding and sucrose effectively reduce infants’ pain during vaccinations, and these strategies are recommended in health care provider (HCP)-targeted education and vaccination pain guidelines. However studies show these strategies are infrequently used. YouTube is a popular medium to publicly share and watch videos, and many consumer posted YouTube videos show distressed infants being vaccinated with no pain treatment. The aims of this study were to evaluate the reach and impact of a consumer-targeted YouTube video demonstrating use of effective pain reduction strategies during infant vaccinations. Methods A brief consumer-targeted video showing two infants being vaccinated was posted onto YouTube on October 2013. One infant was breastfed and another infant received sucrose by mouth before and during the injection. A link to a viewer survey was visible on a banner near the end of the video. An intensive strategically planned knowledge dissemination strategy using the media, social media and messages to professional organizations took place to promote the video. Data analysis of the viewer survey, YouTube analytics of the reach of the video in terms of number of views, country of viewers, and comments relating to the video took place 12 months after the video was posted. Results Twelve months after posting, the video had 65,478views, 68 comments, 245 likes, 17 dislikes, and 90 shares. Average duration of viewer time was 65% of the video. The viewer survey was completed by 156 (0.24%) viewers; 90 (58%) answered as HCPs and 66 (42%) as parents. Survey results showed that the video was persuasive; intent to use or support breastfeeding or sucrose was high in both parents and HCPs after viewing the video. Comments posted were often emotional in nature, and were related to anti-vaccination (n = 26, 38%); effectiveness or positive personal experiences (n = 21, 32%); research team comments or promotion (n = 12, 18%); pro-vaccination (n = 6, 8%) and barriers to using breastfeeding or sucrose during vaccinations (n = 3, 4%). Conclusion The video posted onto YouTube demonstrating effective pain treatment during infant vaccinations was viewed by large numbers of people around the world, however the response rate to the linked survey was extremely low. Using YouTube videos for knowledge dissemination has an extensive reach, however it is difficult to evaluate impact on behaviours and practices.
- Subjects :
- Male
Sucrose
Maternal Health
Health Care Providers
Video Recording
Breastfeeding
lcsh:Medicine
Social Sciences
Nurses
Surveys
Disaccharides
Pediatrics
Families
0302 clinical medicine
Sociology
Public health surveillance
Medicine and Health Sciences
Public and Occupational Health
Public Health Surveillance
030212 general & internal medicine
lcsh:Science
Children
Response rate (survey)
Vaccines
Multidisciplinary
Organic Compounds
Vaccination
Social Communication
Vaccination and Immunization
Chemistry
Professions
Distress
Breast Feeding
Treatment Outcome
Social Networks
Research Design
Physical Sciences
Female
Infants
Network Analysis
Research Article
Computer and Information Sciences
medicine.medical_specialty
Immunology
education
Carbohydrates
Pain
Research and Analysis Methods
03 medical and health sciences
medicine
Humans
Pain Management
Social media
Internet
Survey Research
business.industry
Public health
lcsh:R
Organic Chemistry
Chemical Compounds
Infant, Newborn
Biology and Life Sciences
Infant
Communications
Health Care
Age Groups
Family medicine
People and Places
Women's Health
lcsh:Q
Population Groupings
Preventive Medicine
Personal experience
Neonatology
business
Social Media
Breast feeding
030217 neurology & neurosurgery
Subjects
Details
- ISSN :
- 19326203
- Volume :
- 11
- Database :
- OpenAIRE
- Journal :
- PLOS ONE
- Accession number :
- edsair.doi.dedup.....1a442fa44559de75b42e85a6483a555e