Problems of pricing in the field of maintenance and operation of urban areas and the ways to solve them on the example of the Sochi city

The resort town Sochi is a municipality on the territory of Russia in the Krasnodar Krai. The location in the mountainous area and the proximity to the sea makes the Sochi city special in terms of the variety of possibilities for the resort services provision. In addition to a beach holiday on the Black Sea coast, Sochi is a place of attraction for the lovers of outdoor activities in the mountains: alpine skiing, snowboarding, mountain biking, and tourism. Historically, the city of Sochi is an all-Russian health resort, because in addition to favorable climatic conditions and the proximity of the sea, there are unique sources of mineral water and the balneological resort Matsesta, where tourists from all over the country and from abroad come for treatment all year round. More details about the current state of the region, plans and development prospects are presented in the scientific works [1-4, 5-7].