INTEGRATION OF PHYSICAL AND HEALTH, PHYSICAL AND SPORTS AND ENTREPRENEURIAL ACTIVITIES

Introduction. The article considers entrepreneurial activity as satisfaction and further stimulation of consumer needs, and the concept of "Physical Culture" in its health-improving, recreational (restorative) aspects. The importance of integrating physical culture and Recreation, Physical Culture and sports and entrepreneurial activities at the social level to promote the idea and ideals of sports, achievements and achievements in the field of Fkis is revealed. The development of sports entrepreneurship is promoted by the activities of modern mass media, the implementation of international sports relations between different countries, the organization and holding of the Olympic Games, Continental and World Championships. The integration of Physical Culture and recreation, sports and entrepreneurial types of entrepreneurial activity leads to significant transformations in the content and forms of management of specialists in the Fkis industry. It is determined that an important prerequisite for the integration of Physical Culture and Recreation, Physical Culture and sports and entrepreneurial activity is the use of the results of careful understanding of methods, mechanisms, forms and methods of management, strategies and sources of legal and financial support for entrepreneurship, which emphasizes the objective need for high-quality training of specialists in Physical Culture and sports to entrepreneurship and actualizes the problem of developing their entrepreneurial competence.