Political Talk Radio: A Stereotype Reconsidered

Despite its popularity and controversial character, few studies of political talk radio have been conducted. Little evidence for the hypothesis that political talk radio leads to alienation, social and political isolation, cynicism, and political withdrawal was found among a population-based sample of 525 adults in San Diego, California. Respondents reported widespread exposure to talk radio, although they often did not discriminate accurately among political, nonpolitical, and other program ming. Exposure was associated with traditional forms of political participation, beliefs in self-efficacy linked to specific political behaviors, and psychological involvement in politics. Increased penetration of the public may have altered the nature of the political talk radio audience so that exposure to talk radio is more closely associated with customary forms of political involvement than with social and political alienation.