Centering Emotions in Architectural Historiographies of Modern European Imperialism

Commenting on the use of indigenous Moroccan motifs in the official buildings of the colonial government in Morocco in the 1920s, the French architect Joseph Marrast famously stated: “And thus, little by little, we conquer the hearts of the natives and win their affection, as is our duty as colonizers.” What did Marrast mean by “affection”? Did his understanding of affection differ from that of his English counterparts or early modern French imperialists? How was winning affection through loc...