Ecologists Need to be Cautious about Economic Metaphors: A Reply

I thank the authors of the three responses to my article, ‘Have Ecosystem Services Been Oversold?’ [1], for providing a range of opinions that, to varying degrees, take the debate forward. In the most critical of the three letters, Potschin et al. [2] describe my paper as a caricature of the field, but then go on to caricature the paper itself. I did not claim that the ecosystem services (ES) perspective ‘inescapably leads to monetization’, but only that it provided the conceptual basis for this to happen.