Open and Crowd-Based Platforms: Impact on Organizational and Market Performance

The aim of the research was to present the state of the art on the use of open and crowd-based platforms and the advantages in terms of business performance that emerging practices employing such technologies are able to provide. The analysis was performed by extracting information on emerging practices from the repository Business Process Framework for Emerging Technologies developed by the Department of Industrial Engineering of the University of Salerno (Italy). Contingency tables allowed analysis of the association of such practices with industry, business function, business process, and impact on performance. From the analysis of the results, many implementation opportunities emerge, mainly in manufacturing, healthcare, and transportation industries, providing benefits not only in terms of efficiency and productivity, cost reduction, and information management but also in product/service differentiation. Therefore, the research provides an overview of opportunities for organizations employing open and crowd-based platforms in order to improve market and organizational performance. Moreover, the article highlights in what specific business contexts these technologies can be mainly useful.