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Frequencies of Private Mentions and Sharing of Mammography and Breast Cancer Terms on Facebook: A Pilot Study
- Source :
- Journal of Medical Internet Research
- Publication Year :
- 2017
-
Abstract
- Background: The most popular social networking site in the United States is Facebook, an online forum where circles of friends create, share, and interact with each other’s content in a nonpublic way. Objective: Our objectives were to understand (1) the most commonly used terms and phrases relating to breast cancer screening, (2) the most commonly shared website links that other women interacted with, and (3) the most commonly shared website links, by age groups. Methods: We used a novel proprietary tool from Facebook to analyze all of the more than 1.7 million unique interactions (comments on stories, reshares, and emoji reactions) and stories associated with breast cancer screening keywords that were generated by more than 1.1 million unique female Facebook users over the 1 month between November 15 and December 15, 2016. We report frequency distributions of the most popular shared Web content by age group and keywords. Results: On average, each of 59,000 unique stories during the month was reshared 1.5 times, commented on nearly 8 times, and reacted to more than 20 times by other users. Posted stories were most often authored by women aged 45-54 years. Users shared, reshared, commented on, and reacted to website links predominantly to e-commerce sites (12,200/1.7 million, 36% of all the most popular links), celebrity news (n=8800, 26%), and major advocacy organizations (n=4900, 15%; almost all accounted for by the American Cancer Society breast cancer site). Conclusions: On Facebook, women shared and reacted to links to commercial and informative websites regarding breast cancer and screening. This information could inform patient outreach regarding breast cancer screening, indirectly through better understanding of key issues, and directly through understanding avenues for paid messaging to women authoring and reacting to content in this space. [J Med Internet Res 2017;19(6):e201]
- Subjects :
- links
Facebook
user comments
020205 medical informatics
Emoji
social media
mammography
Internet privacy
education
Health Informatics
Breast Neoplasms
Pilot Projects
02 engineering and technology
Social Networking
World Wide Web
03 medical and health sciences
Breast cancer screening
0302 clinical medicine
Breast cancer
0202 electrical engineering, electronic engineering, information engineering
medicine
Mammography
Humans
Social media
030212 general & internal medicine
Original Paper
medicine.diagnostic_test
business.industry
online social network
Middle Aged
medicine.disease
breast cancer screening
Outreach
websites
The Internet
Female
Web content
business
Psychology
Subjects
Details
- ISSN :
- 14388871
- Volume :
- 19
- Issue :
- 6
- Database :
- OpenAIRE
- Journal :
- Journal of medical Internet research
- Accession number :
- edsair.doi.dedup.....0730070613d3b2a3eef7bf636c2c8be3