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Free admission in museums and monuments : An exploration of some perceptions of the audiences
- Source :
- International Journal of Nonprofit and Voluntary Sector Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, Wiley, 2008, 13 (1), pp.57-72. 〈10.1002/nvsm.307〉, International Journal of Nonprofit and Voluntary Sector Marketing, Wiley, 2008, 13 (1), pp.57-72. ⟨10.1002/nvsm.307⟩, International Journal of Nonprofit and Voluntary Sector Marketing, Wiley, 2008, 13 (1), pp.57-72, International Journal of Nonprofit and Voluntary Sector Marketing, 2008, 13 (1), pp.57-72
- Publication Year :
- 2008
- Publisher :
- HAL CCSD, 2008.
-
Abstract
- This paper considers the theme of the audiences' perceptions of free admission in national French museums and monuments. The results show that, from an individual perspective, perceptions of free admission are linked to perceptions of price, money and payment, hence complementing perceptions expressed in a collective perspective (a symbolic, political measure causing either adhesion or rejection). These perspectives are generally put forward by both advocates and opponents of the measure in their discussions. These different visions of free admission have managerial implications for managers of museums and monuments. Copyright © 2007 John Wiley & Sons, Ltd.
- Subjects :
- Economics and Econometrics
Free admission,price,museums and monuments,multiangulation
Strategy and Management
media_common.quotation_subject
multiangulation
Politics
perceptions
Perception
0502 economics and business
Sociology
[ SHS.GESTION ] Humanities and Social Sciences/Business administration
media_common
Marketing
Vision
business.industry
05 social sciences
Perspective (graphical)
Public relations
Payment
price
free admission
[SHS.GESTION]Humanities and Social Sciences/Business administration
050211 marketing
business
[SHS.GESTION] Humanities and Social Sciences/Business administration
050212 sport, leisure & tourism
museums and monuments
Theme (narrative)
Subjects
Details
- Language :
- English
- ISSN :
- 14654520 and 1479103X
- Database :
- OpenAIRE
- Journal :
- International Journal of Nonprofit and Voluntary Sector Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, Wiley, 2008, 13 (1), pp.57-72. 〈10.1002/nvsm.307〉, International Journal of Nonprofit and Voluntary Sector Marketing, Wiley, 2008, 13 (1), pp.57-72. ⟨10.1002/nvsm.307⟩, International Journal of Nonprofit and Voluntary Sector Marketing, Wiley, 2008, 13 (1), pp.57-72, International Journal of Nonprofit and Voluntary Sector Marketing, 2008, 13 (1), pp.57-72
- Accession number :
- edsair.doi.dedup.....05ee7a02ecbdc1e9b7ed163f23098628