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Consumption Coincidence in Product Evaluation
- Source :
- Journal of Marketing Research. 4:388
- Publication Year :
- 1967
- Publisher :
- JSTOR, 1967.
-
Abstract
- Can environmental conditions extraneous to the product but coincidental with its use affect consumers’ evaluations of product quality? This study suggests that they can and discusses some potential implications.
Details
- ISSN :
- 00222437
- Volume :
- 4
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Research
- Accession number :
- edsair.doi.dedup.....028cf1c76ecc58eddea59ec54720a091