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Exploring the key success factors of films: a survival analysis approach
- Source :
- Service Business
- Publication Year :
- 2021
- Publisher :
- Springer Berlin Heidelberg, 2021.
-
Abstract
- This paper investigates the key factors that contribute to the success of movies. By using sentiment and survival analysis, this study classified 1,038 movies according to the customer comments and movie characteristics and compared the number of screening days, the primary measure of success of movies, between the groups. Based on the analysis of film reviews (i.e., positive, negative, and neutral), screening days showed significant differences between (1) the positive and neutral groups, negative and neutral groups, (2) the density (|positive—negative comments|) of the positive and negative groups, (3) drama and action, drama and comedy, (4) domestic and foreign films, (5) G-Rated and R-Rated, R-Rated and X-rated films.
- Subjects :
- Film Characteristics
Strategy and Management
Screening Days
Comedy
Survival Analysis
Customer Reviews
Key factors
Action (philosophy)
Human resource management
Critical success factor
Sentiment Analysis
Empirical Article
Key Factors of Movie Success
Business and International Management
Psychology
Social psychology
Survival analysis
Drama
Subjects
Details
- Language :
- English
- ISSN :
- 18628508 and 18628516
- Database :
- OpenAIRE
- Journal :
- Service Business
- Accession number :
- edsair.doi.dedup.....02395614041edd2c50664476e2298250