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The Quality Perception of Fresh Berries: An Empirical Survey in the German Market
- Source :
- Agriculture and Agricultural Science Procedia. :566-575
- Publisher :
- Published by Elsevier B.V.
-
Abstract
- The present work aimed to investigate the main quality attributes that influence the purchase decisions of fresh berries. To this regard, an empirical survey has been conducted by interviewing 200 consumers of fresh berries at the exit of the main centers of the large scale retail trade in the city of Munich (Germany). An econometric model has been adopted to examine the relationship that single attributes has on the purchase frequency of fresh berries. Results showed that nutraceutical properties and health benefits of berries have a strong appeal to the consumers and confirmed that intrinsic attributes are determinants of consumer purchase decision
- Subjects :
- 0301 basic medicine
german market
030109 nutrition & dietetics
Interview
media_common.quotation_subject
fresh berries
quality perception
consumer shopping behavior
General Medicine
food quality
quality perception, fresh berries, food quality, consumer shopping behavior, german market
language.human_language
German
03 medical and health sciences
Econometric model
Work (electrical)
Perception
Scale (social sciences)
Settore AGR/01 - Economia Ed Estimo Rurale
language
Quality (business)
Business
Marketing
Food quality
media_common
Subjects
Details
- Language :
- English
- ISSN :
- 22107843
- Database :
- OpenAIRE
- Journal :
- Agriculture and Agricultural Science Procedia
- Accession number :
- edsair.doi.dedup.....01f448f5690710b41107c3c08f796cdf
- Full Text :
- https://doi.org/10.1016/j.aaspro.2016.02.075