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The Quality Perception of Fresh Berries: An Empirical Survey in the German Market

Authors :
Domenico Farruggia
Antonino Galati
Salvatore Tinervia
Marina Crescimanno
Farruggia, D
Crescimanno, M
Galati, A
Tinervia, S
Source :
Agriculture and Agricultural Science Procedia. :566-575
Publisher :
Published by Elsevier B.V.

Abstract

The present work aimed to investigate the main quality attributes that influence the purchase decisions of fresh berries. To this regard, an empirical survey has been conducted by interviewing 200 consumers of fresh berries at the exit of the main centers of the large scale retail trade in the city of Munich (Germany). An econometric model has been adopted to examine the relationship that single attributes has on the purchase frequency of fresh berries. Results showed that nutraceutical properties and health benefits of berries have a strong appeal to the consumers and confirmed that intrinsic attributes are determinants of consumer purchase decision

Details

Language :
English
ISSN :
22107843
Database :
OpenAIRE
Journal :
Agriculture and Agricultural Science Procedia
Accession number :
edsair.doi.dedup.....01f448f5690710b41107c3c08f796cdf
Full Text :
https://doi.org/10.1016/j.aaspro.2016.02.075