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A surprise for you and me?: The effect of surprise appeals and choices for close others on consumption experience

Authors :
null Schumacher
Goukens, Caroline
Geyskens, Kelly
Marketing & Supply Chain Management
RS: GSBE MSCM
Publication Year :
2019
Publisher :
Off Page Amsterdam, 2019.

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.doi.dedup.....00eb14aacfb9ca7cf9d5ab326bfbcd58

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