Achieving More Page Views Through Search Engine Optimization

A user who wants to search for any data online uses a search engine which displays a list of relevant websites based on their ranking in the search engine result pages. In general, the user will go through only the sites which are displayed in the top positions of the results page. So, the owners of the websites should see that their site is listed in the initial positions to get more views. Especially a commercial or business website should get more viewers to their website compared to that of their competitors. Search engine optimization is an art of designing a website by using different techniques to get a good ranking by the search engine. This paper proposes some new SEO techniques. The experimentation is done with Google search engine, and the results proved that the new techniques, if followed along with the existing techniques, can result more traffic to a website.