Peran Competitive Advantage Dalam Pengembangan Agrowisata Abian Salak Di Kabupaten Karangasem

The purpose of this study is to increase the competitive advantage of Abian Salak Agro Tourism in Karangasem Regency . Bali is famous for its cultural tourism . Bali is also developing Agro-tourism as an alternative tourism . To be superior and compete , in the development of this tourism industry can not be separated from the creativity and innovation of the managers . Abian Salak Agro Tourism has made innovations in creating coffee products from Salak beans given the brand Salacca Coffee Bean . Research carried out by the method of qualitative descriptive . The competitive advantage of Abian Salak Agro Tourism is its unique fruit bark and product coffee from beans Salak are qualified