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THE PARADOX OF PARODY: DISRUPTIONS OF NEW SOCIAL MEDIA CONTENTS

Authors :
Gaetano Aiello
Valentina Mazzoli
Raffaele Donvito
Diletta Acuti
Source :
Global Fashion Management Conference. 2018:469-469
Publication Year :
2018
Publisher :
Global Alliance of Marketing and Management Associations, 2018.

Details

ISSN :
2288825X
Volume :
2018
Database :
OpenAIRE
Journal :
Global Fashion Management Conference
Accession number :
edsair.doi...........ff54dc53a69121634b3d0a1eb37cce90
Full Text :
https://doi.org/10.15444/gmc2018.04.05.03