Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data

Authors :: Meike Eilert
Regina V. Frey Cordes
Tomás Bayón
Denise Demisch
Source :: Journal of Marketing Behavior. 4:239-248
Publication Year :: 2020
Publisher :: Now Publishers, 2020.
Abstract: Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data

Subjects :: Field data
Business
Extension (predicate logic)
Marketing
Replication (computing)

Tools