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From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information

Authors :
Michel Laroche
Isar Kiani
Source :
Psychology & Marketing. 36:1147-1161
Publication Year :
2019
Publisher :
Wiley, 2019.

Subjects

Subjects :
Marketing
Action (philosophy)
Diffusion of information
media_common.quotation_subject
Self-esteem
Word of mouth
Social media
Psychology
Social psychology
Applied Psychology
media_common

Details

ISSN :
15206793 and 07426046
Volume :
36
Database :
OpenAIRE
Journal :
Psychology & Marketing
Accession number :
edsair.doi...........fdd596b1ddf02aec725779babd34641b

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