Sustainable design for multiple audiences

PurposeTo demonstrate the value in conducting a usability study and following an iterative design process to create a more user‐centered and sustainable digital library.Design/methodology/approachAfter identifying three key user groups, a series of usability tests and focus groups were conducted to assess how users interact with the site's interface. An iterative design process followed involving the development and testing of prototypes by representative users and stakeholders.FindingsUsers' interaction with a digital library is task‐oriented and context dependent. Serving the needs of multiple audiences is an iterative process and requires an ongoing dialog with users.Research limitations/implicationsLike most usability studies, the results are not generalizable.Practical implicationsIt offers an example of how an informal usability study and iterative design process can be conducted to create a more user‐centered digital library.Originality/valueThis paper provides new insights into the information needs and behaviors of users of cultural heritage digital libraries and builds on the literature on usability and iterative design.