Demand for fresh beef products in supermarkets: A trial with scanner data

This article constitutes a trial of the use of scanner data to investigate the demand for fresh beef products (brisket, chuck, ground, loin, rib, round, and all other beef). Own-price elasticities are negative, statistically significant, and in the elastic range. Own-advertisement elasticities are positive and statistically significant but very inelastic. Cross-price effects and cross-advertisement effects are marginal. Seasonality is evident only for purchases of loin and all other beef. This article documents the utility of scanner data in food demand analysis.