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‘Global’ Origination … Apple

Authors :
Andy Pike
Source :
Origination ISBN: 9781118556313, Origination: The Geographies of Brands and Branding
Publication Year :
2015
Publisher :
John Wiley & Sons, Ltd, 2015.

Subjects

Subjects :
Engineering
Silicon valley
Economy
business.industry
Environmental resource management
business
Origination

Details

ISBN :
978-1-118-55631-3
ISBNs :
9781118556313
Database :
OpenAIRE
Journal :
Origination ISBN: 9781118556313, Origination: The Geographies of Brands and Branding
Accession number :
edsair.doi...........fae5ff55a47eb469e20100f3e403bafc
Full Text :
https://doi.org/10.1002/9781118556313.ch6
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