Making sense of the greening of consumption and production

The promotion of cleaner production has to take possible green consumption patterns into account. The synergetic relations between green products, their production and related consumption patterns are examined in this paper so as to set out a course of action for a better and sustainable environment. The first part of this paper looks into the green consumption-production relations, followed by an analytical account of the way in which green consumption is being promoted. The standardization of green products and the related production processes that went along with the differentiated consumption patterns are discussed. This paper ends with an argument that green consumption must be correlated with green production.