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The Impact of Eastern Liberalisation on East-West Countertrade

Authors :
C. L. Pass
D. D. Shipley
C. W. Neale
Source :
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173221
Publication Year :
2015
Publisher :
Springer International Publishing, 2015.

Abstract

This paper considers the implications for countertrade (CT) of recent liberalisation of politico/economic structures in the former Eastern Bloc. Because CT is a response to market imperfections, more relaxed institutional restrictions with greater availability of information may remove the need for CT. However, orthodox trade requires mutual currency convertibility or reliable access to trade finance. Until these are established, CT is likely to feature strongly in trade with former CMEA countries. Meanwhile, lower institutional barriers will drive Western and Eastern partners toward more formal strategic alliances. The experiences of a small group of UK exporters illustrates these tendencies.

Details

ISBN :
978-3-319-17322-1
ISBNs :
9783319173221
Database :
OpenAIRE
Journal :
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173221
Accession number :
edsair.doi...........f6187c446a2cf2e4963dddbc1399bec3
Full Text :
https://doi.org/10.1007/978-3-319-17323-8_6