Research on the Development Trend of the Magazines Publication in China

Through research for the present challenges and competitions which the development of the publishing industry is facing, the publishing indices which affect development of the publishing indus try were determined. Using of the total printed sheets of magazines which is one of important publishing indices of the publishing industry in China, the mathematical models were built to analyze the se publishing indices. Based on this model and the analysis of the total printed sheets of the m agazines in 1987-2011, the predicted data of their publishing indices in 2012-2016 was calculated. In order to provide useful data for the relevant research departments, and promote development of the publi shing industry in China.