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Entry and Co‐operative Strategies in International Business Expansion

Authors :
Jeryl Whitelock
Source :
International Marketing Review. 19:681-682
Publication Year :
2002
Publisher :
Emerald, 2002.

Subjects

Subjects :
Marketing
Co operative
Commerce
business.industry
Business marketing
Business
International business
Foreign direct investment
Business and International Management
Marketing strategy

Details

ISSN :
02651335
Volume :
19
Database :
OpenAIRE
Journal :
International Marketing Review
Accession number :
edsair.doi...........f553e7934116129c1b9f743f872bb1c0
Full Text :
https://doi.org/10.1108/imr.2002.19.6.681.1
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