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Political marketing in an online election environment

Authors :
Eva Johanna Schweitzer
Nigel Jackson
Darren G. Lilleker
Source :
Routledge Handbook of Political Marketing ISBN: 9780203349908
Publication Year :
2015
Publisher :
Routledge, 2015.

Subjects

Subjects :
Politics
business.industry
Advertising
Public relations
Marketing
business

Details

ISBN :
978-0-203-34990-8
ISBNs :
9780203349908
Database :
OpenAIRE
Journal :
Routledge Handbook of Political Marketing ISBN: 9780203349908
Accession number :
edsair.doi...........f3fbfd190c857a1e5d9933f20cfcd9ae

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Authors Abstract Subjects Details