Implementing Eye-Tracking for Persona Analytics

Investigating users’ engagement with interactive persona systems can yield crucial insights for the design of such systems. Using eye-tracking, researchers can address the scarcity of behavioral user studies, even during times when physical user studies are difficult or impossible to carry out. In this research, we implement a webcam-based eye-tracking module into an interactive persona system, facilitating remote user studies. Findings from the implementation can show what information users pay attention to in persona profiles.