College Students' Perception of Mega-event and Its Influence on Their Travel Motivation Based on SPSS

This study uses questionnaire survey to take the case of China leasing giant pandas to Finland as an example, the data obtained is put into the computer software SPSS 16.0, to explore college students' perception of the impact of diplomatic events by factor analysis, and finds that college students' positive perceptions of diplomatic events are higher than negative perceptions. The "enhance international relations and image" factor is the strongest, and through linear regression analysis, it is concluded that the "stabilize the market economy" factor in the positive dimension will have a significant positive impact on travel motivation. Accordingly, relevant opinions on the diplomatic events and development of outbound tourism after the COVID-19 epidemic has under control are put forward. This study consolidated the application of spss16.0 computer software in the field of social sciences.