Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending

Authors :: Minakshi Trivedi
Wooyong Jo
Jeonghye Choi
Sarang Sunder
Source :: Marketing Science. 39:117-133
Publication Year :: 2020
Publisher :: Institute for Operations Research and the Management Sciences (INFORMS), 2020.
Abstract: This research investigates the impact of usage restriction in South Korea on both gamers and the industry using individual-level game usage and spending data.

Subjects :: Marketing
ComputingMilieux_PERSONALCOMPUTING
Public policy
Advertising
Business
Business and International Management
Consumer protection

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