What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework

Subjects

Subjects :

Marketing
Strategy and Management

Details

ISSN :

14664488 and 0965254X

Database :

OpenAIRE

Journal :

Journal of Strategic Marketing

Accession number :

edsair.doi...........f123e88c7b022057a561318b16ae82f1

Full Text :

https://doi.org/10.1080/0965254x.2022.2059775