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Segmentation, Target Marketing, and Positioning

Authors :
David M Brown
Alexander Thompson
Publication Year :
2022
Publisher :
Routledge, 2022.

Details

Database :
OpenAIRE
Accession number :
edsair.doi...........f0e4374db9d43dbe6050c08c7f94a87d
Full Text :
https://doi.org/10.4324/9781003170891-8