Research on the Tourist Demands and Evaluation for Public Tourism Services

“Public tourism services” is an generic term covering public tourism affairs which focus on tourists demands and aim at satisfying the conjunctive demands for public tourism and recreation—but for a nonprofit purpose. Based on more than 10 years’ practical experience of public tourism services, the services can be divided into tourism information/consultation services, tourism infrastructure, the safeguards of the interests of tourists, tourism safety assurance, and the local soft environment in tourist destinations, etc. In order to find out whether the public tourism services of tourist destinations meet the tourists’ demands, an investigation was launched in Beijing, Shanghai, and Chengdu. The results indicate tourism infrastructure, local soft environment, and tourism safety assurance are what most concern tourists in respect of public tourism services.