Does Objectification on Social Media Cost Young Men?

Using an experimental methodology, the present study assessed college students’ perceptions of a male peer who presented himself on Facebook in either an objectified or nonobjectified manner. One hundred eighty-nine college students ( n = 111 women, n = 78 men) viewed a Facebook profile with either an objectified or a nonobjectified profile photo of the same young man and then evaluated the profile owner. They also reported on the desirability of dating the profile owner. Results indicated that the objectified profile owner was considered less competent but not less socially appealing or physically attractive. Participants liked the nonobjectified profile and profile photo better than the objectified profile and profile photo. There was also more interest in a committed dating relationship with the nonobjectified profile owner than the objectified profile owner. Findings suggest that using an objectified profile photo on Facebook may come with some costs for young men.