Corporate Social Responsibility (CSR) of Paper Industries: A Study in Odisha

This study examines the corporate social responsibility (CSR) dynamics in the rapidly growing paper industry in Odisha. The paper argues that the industry is sustainable from social responsibility as well as natural resources and economic perspectives. The study examined the practice of CSR of Odisha's paper industry with emphasis on their CSR initiatives, endeavours and expenditures. Some industries were randomly selected; using their annual report of the results it is revealed that most of the industries’ CSR is based on financial/economic, social. So the government should develop a legal framework for CSR in Odisha to ensure that the paper industries will stop their lip service to CSR and that an organisation gives back to the communities where they are operating. The paper concludes with a discussion of this industry as a case study of ‘positive deviance’ and with lessons for contemporary innovation system theory and for development policy and practice.