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Branding the self as an 'authentic feminist': negotiating feminist values in post-feminist digital cultural production
- Source :
- Feminist Media Studies. 18:810-824
- Publication Year :
- 2017
- Publisher :
- Informa UK Limited, 2017.
-
Abstract
- Freelancers who produce creative content online work in an increasingly precarious neoliberal economy, which requires self-branding, self-promotion, and constant audience engagement to succeed. Cre...
- Subjects :
- Visual Arts and Performing Arts
Communication
media_common.quotation_subject
Self
05 social sciences
050801 communication & media studies
Gender studies
Feminist philosophy
Feminism
Gender Studies
Negotiation
0508 media and communications
050903 gender studies
Production (economics)
Personal branding
Sociology
0509 other social sciences
media_common
Subjects
Details
- ISSN :
- 14715902 and 14680777
- Volume :
- 18
- Database :
- OpenAIRE
- Journal :
- Feminist Media Studies
- Accession number :
- edsair.doi...........ef46a0ac43070d8149e6e530dc2f6a26
- Full Text :
- https://doi.org/10.1080/14680777.2017.1355330