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Branding the self as an 'authentic feminist': negotiating feminist values in post-feminist digital cultural production

Authors :
Urszula Pruchniewska
Source :
Feminist Media Studies. 18:810-824
Publication Year :
2017
Publisher :
Informa UK Limited, 2017.

Abstract

Freelancers who produce creative content online work in an increasingly precarious neoliberal economy, which requires self-branding, self-promotion, and constant audience engagement to succeed. Cre...

Details

ISSN :
14715902 and 14680777
Volume :
18
Database :
OpenAIRE
Journal :
Feminist Media Studies
Accession number :
edsair.doi...........ef46a0ac43070d8149e6e530dc2f6a26
Full Text :
https://doi.org/10.1080/14680777.2017.1355330