The User Is on a Journey

Each year, Pauillac, a village nestled within the Medoc region of France, hosts a marathon. The Marathon du Medoc weaves through 44 kilometers of bucolic Bordeaux countryside. Points along its route include the iconic vineyards of Château Lafite Rothschild, Lynch-Bages, and many others. Green, combed hillsides of grape vines meet revival architecture capped in spires and surrounded by manicured gardens. Race day begins with a fashion show and ends with a fireworks display. Festivities throughout the morning and afternoon entertain onlookers, but each pales in comparison to the main event. If you run this marathon, you will have an unforgettable experience. If you study this marathon, you will learn a lot about user experience design.