Development and validation of a multidimensional tourist’s local food consumption value (TLFCV) scale

This study is to test whether consumption value theory can be applied to food tourism in a tourism destination. Despite its importance, few studies have explored the types of local food consumption value that tourists obtain in a destination. This study sought to develop and validate a scale of local food consumption value from a tourist perspective. As a result, a seven-factor structure was generated. The overall construct demonstrated satisfactory levels of reliability and validity. The value on their satisfaction with tasting local food, positive post-purchase intention, and food destination image varied by cultural region. Future research is expected to benefit from using the validated measurement to understand the unexplored aspects of tourists’ local food consumption.