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Against the Grain: Managing and Defying Expectations in Nascent Craft Food Markets
- Source :
- Academy of Management Proceedings. 2019:10948
- Publication Year :
- 2019
- Publisher :
- Academy of Management, 2019.
-
Abstract
- We examine the unique challenges of entrepreneurs and organizations in nascent craft markets in which normative expectations are negotiated, navigated, and sometimes defied. In this collection of p...
- Subjects :
- Craft
Market economy
Normative
General Medicine
Business
Food market
Subjects
Details
- ISSN :
- 21516561 and 00650668
- Volume :
- 2019
- Database :
- OpenAIRE
- Journal :
- Academy of Management Proceedings
- Accession number :
- edsair.doi...........ed82f35c8d9dcfee1ec045db75889fa9
- Full Text :
- https://doi.org/10.5465/ambpp.2019.10948symposium