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Korean mothers’ food choice behavioral intent for children: An examination of the interaction effects of food type, household income, and healthism
- Source :
- Food Quality and Preference. 81:103835
- Publication Year :
- 2020
- Publisher :
- Elsevier BV, 2020.
-
Abstract
- This study identifies how economic factors, like household income, and psychological factors, like healthism, affect the food choice behavioral intent of mothers in Korea. We designed a 2 (type of food: sweet snack as hedonic food vs. milk as utilitarian food) × 2 (household income: low vs. high) × 2 (healthism: low vs. high) stimulus. The participants were Korean mothers raising children in Seoul, Korea. Participants were exposed to an advertisement for milk as the utilitarian food and a sweet snack as the hedonic food and then asked for favorability and purchase intention toward each type of food and about participants’ household income and concerns regarding health. Our study found high-income mothers were not influenced by food type, but low-income mothers were. Lower-income mothers were more willing to purchase utilitarian foods than hedonic foods. High-healthism mothers did not favor hedonic foods, regardless of household income, while low-healthism, high-income mothers favored hedonic foods more than low-healthism, low-income mothers. In contrast, low-healthism mothers did not favor utilitarian foods, regardless of their household income, while high-healthism, low-income mothers favored utilitarian foods more than high-healthism, high-income mothers. The results of our study may assist the government and marketers to understand how healthism and household income affect food choice behavioral intent.
- Subjects :
- Food type
0303 health sciences
Nutrition and Dietetics
030309 nutrition & dietetics
digestive, oral, and skin physiology
04 agricultural and veterinary sciences
Interaction
040401 food science
03 medical and health sciences
0404 agricultural biotechnology
Environmental health
Food choice
Household income
Healthism
Psychology
Food Science
Subjects
Details
- ISSN :
- 09503293
- Volume :
- 81
- Database :
- OpenAIRE
- Journal :
- Food Quality and Preference
- Accession number :
- edsair.doi...........ed4371fadf33a231591b2f0d9007399f
- Full Text :
- https://doi.org/10.1016/j.foodqual.2019.103835