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The Impact of Supplier's Administrative Attributes on Production Process and Marketing Benefits

Authors :
Cuauhtémoc Sánchez Ramírez
Giner Alor-Hernández
Jorge Luis García-Alcaraz
José Roberto Mendoza Fong
Publication Year :
2017
Publisher :
IGI Global, 2017.

Abstract

Supplier selection process is one of the daily activities of purchasing departments in the maquiladora industries, but traditionally the attributes analyzed are those that can be quantified, ignoring others because its impact on the production process or on the company's revenues is unknown. This article presents a structural equation model in which three latent variables associated with administrative attributes are integrated, the benefits obtained along production process and marketing, where three hypotheses which relate them are exposed. The information is derived from a survey of 253 managers who works in maquiladoras in Mexico, thus a descriptive analysis of the sample and the items are obtained. The hypotheses were validated according to a structural equation model and the results indicate that there is a direct and positive effect between the variables analyzed, but the most interesting due to its size, is between the profits made by the production process and the marketing benefits.

Details

Database :
OpenAIRE
Accession number :
edsair.doi...........ec67ab517eea09040e8de1eeb2e280dc
Full Text :
https://doi.org/10.4018/978-1-5225-2036-8.ch004