Cite

Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework

MLA

Pelin Bicen, et al. Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework. Jan. 2016. EBSCOhost, https://doi.org/10.1007/978-3-319-26647-3_70.



APA

Pelin Bicen, Sreedhar Madhavaram, & Vishag Badrinarayanan. (2016). Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework. https://doi.org/10.1007/978-3-319-26647-3_70



Chicago

Pelin Bicen, Sreedhar Madhavaram, and Vishag Badrinarayanan. 2016. “Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework,” January. doi:10.1007/978-3-319-26647-3_70.