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The ethics of political marketing practices, the rhetorical perspective
- Source :
- Journal of Business Ethics. 11:843-848
- Publication Year :
- 1992
- Publisher :
- Springer Science and Business Media LLC, 1992.
-
Abstract
- Negative “attack ads” used in political compaigns have been attacked as being unethical because they contribute to voter cynicism and apathy and as being manipulative. From a rhetorical perspective these advertisements serve a positive societal function by creating alternative rhetorical visions that can contribute to the marketplace of ideas.
- Subjects :
- Economics and Econometrics
Vision
business.industry
Marketplace of ideas
media_common.quotation_subject
Perspective (graphical)
Public relations
General Business, Management and Accounting
Politics
Cynicism
Arts and Humanities (miscellaneous)
Rhetorical question
Sociology
Business and International Management
Business ethics
business
Function (engineering)
Law
media_common
Subjects
Details
- ISSN :
- 15730697 and 01674544
- Volume :
- 11
- Database :
- OpenAIRE
- Journal :
- Journal of Business Ethics
- Accession number :
- edsair.doi...........ec02c4cdd11dd7082184f8b9e057c2bf