Fear Appeal Inducement in Pop up Design for IS Procedure Compliance

Guidelines or policies on information security (IS) procedure were imposed by organizations to ensure that their assets and valuable information are well protected. Previous studied showed that there are relations between IS compliance and employees' behavior and/or emotion. However, the study of emotion influences on IS compliance need to be explored more as the emotion concept in IS realm is huge to be covered and lack of methodology available. Previous literature evidenced that fear does influence employees' behavior towards IS procedure that reflects from too high and too low fear inducement. There are needs in finding the right amount of fear inducement in IS to prevent neglect and ignorance act by users especially an organization's employees. Accordingly, this research implements Kansei Engineering as the methodology in measuring emotion through design of computer security communication (SecCom) as the instrument for fear appeal. The fear emotion concept was elaborated for better understanding on the importance of implementation of fear emotion in IS design. Therefore, this research served as a preliminary study of ongoing emotion research in IS and provides empirical contribution in the HCI field.