Online Signals from the Entrepreneur and Their Implications on Perceived Organizational Support

Entrepreneurs creating new ventures must convince stakeholders that their organizations will survive. Job candidates must perform online research about entrepreneurs due to the lack of available history of new ventures. The information that they uncover about the entrepreneur may lead to the development of an opinion of the level of perceived organizational support that the new venture will provide. This study intends to explore what causes job candidates to accept employment with new ventures by understanding what online signals from entrepreneurial owners lead to their perception that the firm will provide them with organizational support. The study intends to provide entrepreneurs with an understanding of the implications of providing too much or too little online background information for potential stakeholders to uncover and develop opinions of entrepreneurs and the perceived level of organizational support that will be provided.