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Preference-Construction Habits: The Case of Extremeness Aversion
- Source :
- Journal of the Association for Consumer Research. 2:322-332
- Publication Year :
- 2017
- Publisher :
- University of Chicago Press, 2017.
-
Abstract
- We propose that choice construction strategies often meet the criteria for “habits.” As an example of a constructed preference habit, we focus on extremeness aversion, namely, the tendency ...
Details
- ISSN :
- 23781823 and 23781815
- Volume :
- 2
- Database :
- OpenAIRE
- Journal :
- Journal of the Association for Consumer Research
- Accession number :
- edsair.doi...........eaa89a864659c3a000d824c18e8935e7
- Full Text :
- https://doi.org/10.1086/695340