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Mobilizing crisis management networks — Entrepreneurial behavior in turbulent contexts

Authors :
Jan Hermes
Tuija Mainela
Source :
Industrial Marketing Management. 43:967-976
Publication Year :
2014
Publisher :
Elsevier BV, 2014.

Abstract

Severe socio-economic issues that threaten peace, life or wellbeing of humans in specific regions of the world cannot be solved by any single actor. Wide networks of political, business, governmental, non-profit and humanitarian organizations are to be involved to change existing practices. Despite conflicting interests and competing behavior, involved organizations need to act collectively to initiate the change of commonly accepted practices, i.e. institutions. This is the space in the present study for examining network mobilization as a collective means to change institutions. Our aim is to answer the question: How are networks mobilized in crisis management to initiate institutional change processes in socio-economically turbulent contexts? We provide a framework of network mobilization for institutional change built on the IMP rooted network mobilization research and institutional entrepreneurship discussion. The framework is reflected upon by means of insights from an interview-based case study with representatives of governmental and non-governmental organizations involved in worldwide humanitarian peace-building. We identify, firstly, incentivizing, reticent and adaptational behaviors of network mobilizers to utilize legitimacy and relationship sediments as mobilization enablers. Secondly, these behaviors help network mobilizers to overcome actor visibility and unpredictability as mobilization obstacles in turbulent contexts.

Details

ISSN :
00198501
Volume :
43
Database :
OpenAIRE
Journal :
Industrial Marketing Management
Accession number :
edsair.doi...........ea9c62eb9f978a57d8336ad1f22a77a7
Full Text :
https://doi.org/10.1016/j.indmarman.2014.05.009